Expertise

Sprays Don't Stay: Fact or Fiction?

How SK-II’s new Mid-Day Essence Spray works

From facial water mists to spray-on sunscreens, the beauty industry has been taking full advantage of the convenience and advantages of facial sprays. But can sprays actually be effective in skincare form?

SK-II’s latest skincare innovation, Mid-Day Essence, comes in a convenient, easy-to-use spray bottle. Celebrity ambassadors like Cate Blanchett and Tang Wei have long wished for Pitera™ to come in a spray form, and with this new Essence, their wish has finally been granted.

SPRAY-ON SKINCARE

"Loaded with SK-II’s signature ingredient, Pitera™, and a new MoistureLock Complex that easily absorbs through makeup to lock hydration within the skin, the Mid-Day Essence features a specially-designed formula to deliver ingredients in fine mist form.

The Miracle Essence’s spray form atomizes the product into fine mist particles that are one-quarter the size of visible skin pores. When sprayed onto the skin, these extremely fine particles make it possible for Pitera™ and other active ingredients to have better penetration through makeup. "

  • Sprays Don't Stay: Fact or Fiction?

REVEALING THE TRUTH ABOUT SPRAYS

"One criticism of facial sprays is that they waste product, as the mist doesn't always land directly on the skin. When used correctly - sprayed from a distance of about 15 to 20 centimeters with the eyes and mouth closed - SK-II's Mid-Day Essence is clinically proved to deliver much-needed hydration to the skin without ruining your makeup.

Another criticism of sprays is their inability to properly moisturize the skin, such as water-based sprays that hydrate instantly but dry and dehydrate skin eventually. SK-II's Mid-Day Essence is Pitera™-based, not water-based, and the essence’s unique MoistureLock Complex gives lasting moisturization for up to 4 hours."

ALL-DAY HYDRATION

"Just a few sprays of this Mid-Day Essence can help revive the appearance of the skin, reducing the visible effects of oxidative stress and strengthening the skin barrier over time.

Reach for the Mid-Day Essence to keep your skin looking moisturized and fresh in the office throughout the day, to soothe your skin before going out at night, and to refresh dehydrated skin while travelling. SK-II’s Mid-Day Essence spray is a convenient on-the-go skincare solution for hydrated, glowing skin in an instant."