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The legend of
PITERA™ reimagined -
“PITERA Essence has been a skincare life-changer for me.”
Chloë Grace Moretz
Bestsellers These award-winning beauty must-haves are all packed with our exclusive miracle ingredient, PITERA™, which helps hydrate, soften, smooth and rejuvenate skin.
SK-II GenOptics Aura Essence Serum
Our best-selling brightening serum for radiant, smooth skin$245.00
SK-II PITERA™ Bestsellers Kit
Our collection of three PITERA™ bestsellers for crystal clear skin$116.00
SK-II Facial Treatment Essence (Pitera Essence)
A powerful treatment essence dubbed “Miracle Water” in Asia. Each bottle contains 90% PITERA™, a natural bio ingredient cultured exclusively in Japan for SK-II. Its transformative powers on skin appearance are legendary, that a bottle is sold every 2 seconds.$99.00
SK-II R.N.A.POWER Radical New Age Cream
Our best-selling moisturizer that supercharges skin’s firmness and glow$235.00
SK-II PITERA™ Fantasista First Experience Kit
Featuring our iconic Pitera™ Essence, a powerful treatment product for your skin dubbed “Miracle Water” in Asia. Each bottle contains 90% PITERA™, a natural bio ingredient cultured exclusively in Japan for SK-II. Its transformative powers on skin appearance are so legendary, that a bottle is sold every 2 seconds.$99.00
Experience the power of PITERA™ with our newest Trial Set that includes digital access to SK-II Facebook chatbot, featuring exclusive tips and tricks on how you can make the most use out of your Pitera Essence™. This kit includes our iconic Facial Treatment Essence, a deluxe sample of Facial Treatment Clear Lotion, and a Facial Treatment Mask. Limited Edition box design by FANTASISTA UTAMARO is a tribute to SK-II’s heritage, giving a modern and colorful twist, designed by Fantasista Utamaro. Discover our PITERA™ Story re-told through Manga.
SK-II PITERA™ Aura Kit Fantasista Utamaro Limited Edition
Featuring our iconic Pitera™ Essence, a powerful treatment product for your skin dubbed “Miracle Water” in Asia. Each bottle contains 90% PITERA™, a natural bio ingredient cultured exclusively in Japan for SK-II. Its transformative powers on skin appearance are so legendary, that a bottle is sold every 2 seconds.$110.00
Experience the power of PITERA™ with this three-step introductory skin care kit containing our bestsellers for any skin care regimen. This kit includes our iconic Facial Treatment Essence, best-selling brightening serum and cleanser. Limited Edition box design by FANTASISTA UTAMARO is a tribute to SK-II’s heritage, giving a modern and colorful twist, designed by Fantasista Utamaro. Discover our PITERA™ Story re-told through Manga.
Limited Edition Facial Treatment EssenceA tribute to the legend of PITERA™
Created exclusively for the festive season, SK-II presents the new Fantasista Limited Edition Facial Treatment Essence in collaboration with Fantasista Utamaro. Essentially unchanged for over 39 years, Facial Treatment Essence is SK-II's signature and most awarded bestseller.PITERA™ Trial Sets Experience the power of PITERA™ with one of our three-piece sets, each featuring a full-size bottle of our iconic Facial Treatment Essence and two SK-II favorites.
SK-II PITERA™ Essence Set
Our signature set featuring the iconic SK-II essence and two PITERA™ essentials$99.00
SK-II PITERA™ Bestsellers Kit
Our collection of three PITERA™ bestsellers for crystal clear skin$116.00
SK-II PITERA™ Fantasista First Experience Kit
Featuring our iconic Pitera™ Essence, a powerful treatment product for your skin dubbed “Miracle Water” in Asia. Each bottle contains 90% PITERA™, a natural bio ingredient cultured exclusively in Japan for SK-II. Its transformative powers on skin appearance are so legendary, that a bottle is sold every 2 seconds.$99.00
Experience the power of PITERA™ with our newest Trial Set that includes digital access to SK-II Facebook chatbot, featuring exclusive tips and tricks on how you can make the most use out of your Pitera Essence™. This kit includes our iconic Facial Treatment Essence, a deluxe sample of Facial Treatment Clear Lotion, and a Facial Treatment Mask. Limited Edition box design by FANTASISTA UTAMARO is a tribute to SK-II’s heritage, giving a modern and colorful twist, designed by Fantasista Utamaro. Discover our PITERA™ Story re-told through Manga.
SK-II PITERA™ Aura Kit Fantasista Utamaro Limited Edition
Featuring our iconic Pitera™ Essence, a powerful treatment product for your skin dubbed “Miracle Water” in Asia. Each bottle contains 90% PITERA™, a natural bio ingredient cultured exclusively in Japan for SK-II. Its transformative powers on skin appearance are so legendary, that a bottle is sold every 2 seconds.$110.00
Experience the power of PITERA™ with this three-step introductory skin care kit containing our bestsellers for any skin care regimen. This kit includes our iconic Facial Treatment Essence, best-selling brightening serum and cleanser. Limited Edition box design by FANTASISTA UTAMARO is a tribute to SK-II’s heritage, giving a modern and colorful twist, designed by Fantasista Utamaro. Discover our PITERA™ Story re-told through Manga.-
Japanese Skin Care
Discover
J-Beauty -
Skin Care 101
The Ultimate Guide to Essences and Serums
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“This essence is a favorite in the U.S. — and a staple in Japan.”
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“[Facial Treatment Essence] is the skin care step you never knew you needed, but do (trust us)."
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"...This essence is key pre-moisturizer for extra hydration.... And what does that mean? Glowier, healthier, and more radiant looking skin. Basically, a lot of selfies in your future."
Shop by Skin Concern -
