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THE AKITA STUDY: DEFINING TRUE PERFECTION
Through the ages, beauty has been pursued by countless women – all searching for the one secret to unchanging perfection. The quest to solve this mystery was what brought us to the quiet town of Akita where we ventured right into the heart of beauty. In the first-ever groundbreaking study led by a beauty brand, intricate changes in the facial patterns of 100 women were analyzed over 10 years – unraveling and redefining the traditional notion of beauty.
The ebb and flow of time was found not to be what dictates skin perfection. Instead the fine balance of smoothness, clearness, radiance, firmness and few fine lines was discovered to be what truly embodies a perfection that will stand the test of time. And SK-II’s signature ingredient, Pitera™, was proven to be the source of this timeless beauty. Containing over 50 essential skin nutrients, it works deep into the skin to make the 5 dimensions of perfection a crystal clear reality. The miracle now held the promise of perfection – one with the power to take the breath away, now and forever.
UNDERSTANDING BEAUTY LIKE NO OTHER
Perfection may be always defined by wrinkle resilience, refined texture, radiance, firmness and spots control but the journey to perfect these 5 dimensions is entirely unique for each individual. At SK-II we believe in offering a holistic skincare regimen that takes into consideration your lifestyle and specific skin concerns. This desire has driven continuous innovation and advancement in our skin counseling experience.
The Beauty Imaging System is the latest in our line-up of breakthrough beauty technology across the years. A state-of-the-art skin analysis tool exclusively available at SK-II beauty counters, the Beauty Imaging System allows you to discover how your skin fares against the five dimensions as well as glean an understanding of what your skin’s true age is. Our philosophy in offering such dedicated technologies for deeper insights into your skin ensures that our beauty consultants will be able to personalize the perfect regimen especially for you.