A legendary story
reimagined

A tribute to the legend of PITERA™

Discovered by chance

 
It all started in a sake brewery where a chance observation of miraculously youthful-looking hands of aged sake brewers unlocked the legend of PITERA™. The quest to uncover a secret ingredient that would make beautiful skin a reality was finally within reach.
SK-II Fantasista Utamaro Limited Edition - Pitera Discovered By Chance

The legend of PITERA™

 
The legend takes on an unexpected twist—coming to life through the eyes through Imma, Japan’s first virtual human as she discovers the POWER of PITERA™
SK-II Fantasista Utamaro Limited Edition - Imma Hands

The power of PITERA™

 
Whisked on a fantastical journey, Imma meets actress Haruka Ayase, singer songwriter Leah Dou and supermodel Behati Prinsloo Levine and together, they celebrate the POWER of PITERA™, transforming the world around them with Fantasista Utamaro’s bold manga patterns.

The miracle of PITERA™

 
An unchanged secret formula for 39 years, PITERA™ Essence is SK-II’s signature bestseller, loved by millions of women around the world. Experience Crystal Clear Skin.
SK-II Fantasista Utamaro Limited Edition - Chloe Moretz and Imma

Feel it to know it.

#PowerofPITERA

SK-II Fantasista Utamaro Limited Edition - Chloe Moretz and Imma

Limited Edition Facial Treatment Essence

 
Celebrate the POWER of PITERA™ this festive season with the new SK-II Facial Treatment Essence Fantasista Utamaro Limited Edition 2019 as a tribute to the legend of PITERA™.