It all started in a sake brewery where a chance observation of miraculously
youthful-looking hands of aged sake brewers unlocked the legend of PITERA™. The quest to uncover a secret
ingredient that would make beautiful skin a reality was finally within reach.
The legend of PITERA™
The legend takes on an unexpected twist—coming to life through the eyes through
Imma, Japan’s first virtual human as she discovers the POWER of PITERA™
The power of PITERA™
Whisked on a fantastical journey, Imma meets actress Haruka Ayase, singer
songwriter Leah Dou and supermodel Behati Prinsloo Levine and together, they celebrate the POWER of PITERA™,
transforming the world around them with Fantasista Utamaro’s bold manga patterns.