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SK-II GenOptics Infinitaura Serum bottle with iridescent finish and white cap centered on a transparent background
SK-II GenOptics Infinitaura Serum bottle with iridescent finish placed on a circular textured surface with soft light reflections
SK-II GenOptics InfinitAura Serum bottle placed on a plain light background with soft shadow
SK-II GenOptics Infinitaura Serum bottle placed on a circular textured surface with soft light reflections and gradient background
Woman resting chin on folded hands with SK-II GenOptics Infinitaura Serum bottle placed beside the face on a soft gradient background
SK‑II GenOptics InfinitAura Serum skin brightening transformation results
Close-up of face beside SK-II GenOptics Infinitaura Serum with curved dotted line highlighting cheek area on a light gradient background
Close-up of translucent liquid with suspended bubbles and two small ingredient panels on a light gradient background
Five-step application of serum showing liquid dispensed into palm, applied to face, and gently pressed into skin across multiple close-up images
SK-II GenOptics InfinitAura Serum bottle placed on a plain light background with soft shadow
SK-II GenOptics Infinitaura Serum bottle with iridescent finish and white cap centered on a transparent background
SK-II GenOptics Infinitaura Serum bottle with iridescent finish placed on a circular textured surface with soft light reflections
SK-II GenOptics InfinitAura Serum bottle placed on a plain light background with soft shadow
SK-II GenOptics Infinitaura Serum bottle placed on a circular textured surface with soft light reflections and gradient background
Woman resting chin on folded hands with SK-II GenOptics Infinitaura Serum bottle placed beside the face on a soft gradient background
SK‑II GenOptics InfinitAura Serum skin brightening transformation results
Close-up of face beside SK-II GenOptics Infinitaura Serum with curved dotted line highlighting cheek area on a light gradient background
Close-up of translucent liquid with suspended bubbles and two small ingredient panels on a light gradient background
Five-step application of serum showing liquid dispensed into palm, applied to face, and gently pressed into skin across multiple close-up images
SK-II GenOptics InfinitAura Serum bottle placed on a plain light background with soft shadow
SK-II #1 Brightening Serum

GenOptics InfinitAura Serum

USD $169.00

Powered by PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and NEW Bisabolol Pro*, this upgraded brightening serum will leave your skin looking radiant and youthful.
*Includes "bisabolol+ batyl alcohol"

SOLUTION FOR
Dullness

Dullness

SUN SPOTS

SUN SPOTS

Uneven Texture

Uneven Texture

Suitable for
Normal

Normal

Dry

Dry

Combination

Combination

Abstract skincare visuals featuring liquid motion, delicate light waves, and smooth organic forms

Power Ingredients for Aura Skin

PITERA SK-II's exclusive ingredient that contains more than 50 micronutrients

SK-II's exclusive ingredient that
contains more than 50 micronutrients

NEW
Bisabolol Pro*
for soothing hydration benefits

Niacinamide to help reduce the look of dark spots

*Includes "Bisabolol+ Batyl Alcohol"

Awaken Your Aura

  1. PREP

    Apply the serum after cleanser, toner and essence.

  2. STEP 1

    Dispense

    Dispense a full dropper of serum into the palm of your hand.

  3. STEP 2

    Apply

    Apply on target areas you're most concerned about. Apply remaining serum on your cheeks, forehead and chin.

  4. STEP 3

    Target

    Gently press with your fingertips to help the product absorb into your skin.

  5. STEP 4

    Repeat

    morning and night for radiant looking skin.

GENOPTICS INFINITAURA BRIGHTENING SERUM

About the Product

Experience SK-II‘s Skincare Products

About the Product

Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and NEW Bisabolol Pro*, this upgraded brightening serum will leave your skin looking radiant and youthful.

What it is

SK-II's number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step.

What it does

This advanced serum brightens skin, improves the appearance of dark spots and hydrates to soothe skin for the ultimate solution for radiant-looking skin. Suitable for both dry skin and oily skin types, and can be used day & night.

Key Ingredients

  • 1. PITERA™ for radiant-looking skin
  • 2. NEW Bisabolol Pro* for soothing hydration benefits
    *Includes "bisabolol+ batyl alcohol"
  • 3. Niacinamide to help reduce the look of dark spots
Alt Text

What is PITERA™: SK-II’s proprietary, natural bio-ingredient that was inspired by the soft and youthful looking hands of elderly sake brewers.

Where Does It Come From: PITERA™ is a naturally derived liquid from the yeast fermentation process, made exclusively in Japan for SK-II.

What’s Unique About PITERA™: It contains vitamins, minerals, and amino acids to nourish and improve your skin from multiple dimensions – strengthen the moisture barrier, increase hydration, and reduce visible skin damage, for Lifelong Youthful Skin.

Water, Galactomyces Ferment Filtrate*, Butylene Glycol, Glycerin, Niacinamide, Triethylhexanoin, Silica, Lauroyl Lysine, Pentylene Glycol, Phytosteryl/​Octyldodecyl Lauroyl Glutamate, Boron Nitride, PEG-32, Xylitol, Sucrose Laurate, Caprylic/​Capric Triglyceride, Panthenol, Polysorbate 20, Trehalose, Sucrose Dilaurate, Bisabolol, Phenoxyethanol, Synthetic Fluorphlogopite, Batyl Alcohol, Acrylates/​C10-30 Alkyl Acrylate Crosspolymer, Polyacrylamide, Aminomethyl Propanol, Benzyl Alcohol, Undecylenoyl Phenylalanine, C13-14 Isoparaffin, Disodium EDTA, Sodium Benzoate, Xanthan Gum, Laureth-7, Fragrance, Prunus Mume Fruit Extract, Nelumbo Nucifera Flower Extract, CI 77891, CI 77492 *PITERA

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PRODUCT REVIEWS

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FREQUENTLY ASKED QUESTIONS

FAQs

What's unique about the GenOptics InfinitAura Brightening Serum compared to other serums?

The GenOptics InfinitAura Brightening Serum is backed by more than 30 years of brightening research. It contains a trio of brightening ingredients: PITERA™, NEW Bisabolol Pro*, Niacinamide to reduce the appearance of stubborn dullness.

*Includes "bisabolol+ batyl alcohol"
What is the shelf life of the GenOptics InfinitAura Brightening Serum?

It is best used within 12 months from opening.

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