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Woman looking to the side in an indoor setting with blurred lights in the background, representing Meet Me Halfway campaign

SK-II launches “Meet Me Halfway” to celebrate courageous women who have taken the first step to create the understanding between parents and daughters on marriage pressure and change destiny.

Meet Me Halfway

Meet Me Halfway follows the real-life stories of three single Chinese women as they bravely take on the daunting first steps of reaching out to their parents after years of marriage pressure, to reach a place of mutual understanding.