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THE SK-II SKIN DESTINY STUDY, SKIN CARE DECODED

Loyal users of Facial Treatment Essence put their skin to the ultimate test

Since SK-II introduced Facial Treatment Essence over 35 years ago, we have believed in every woman's right to beautiful, ageless skin. We have also believed that it is possible to take control of your skin destiny by making the choice to begin using SK-II's iconic Facial Treatment Essence.

The Choice: To use, or not to use Facial Treatment Essence

In the breakthrough Skin Destiny Study, SK-II studied the skin of a large group of women of multiple ages – around half of them used SK-II Facial Treatment Essence, while the other half did not. We sought out to discover whether this one choice – to use Facial Treatment Essence, or not – truly would affect the outcome of their future skin.
The results for women who chose to use Facial Treatment Essence were staggering*.

RESULT #1:
The longer they used Facial Treatment Essence, the more apparent the difference became between their skin and that of their peers.

Women in their 30s who started using Facial Treatment Essence in their 20s had skin that was better than non-users of the same age.
For women in their 40s, that difference got bigger.

RESULT #2:
They looked 10 (sometimes even 20) years younger than their real age**.

Over 90% of the women who used Facial Treatment Essence across all age groups had a younger Skin Age than the women their age who didn’t use it, 70% of the SK-II users had a younger Skin Age than non-users 10 years younger than them, and more than half of the SK-II users had a younger Skin Age than non-users 20 years younger than them.

Loyal SK-II users looked 10 (sometimes even 20) years younger than their real age**

RESULT #3:
Their Skin Age appeared to remain constant even as they reached their 50s, 60s and 70s***.

A pleasant surprise arose from the Skin Destiny Study: the scientists observed a very small difference in Skin Age of the women in the study who are loyal users aged in their 50s, 60s and 70s. Their Skin Ages were similar to one another - in the 40s. These women also boasted an average Skin Age that was significantly better than that of the non-users their same age.

So what does it all mean?

The enlightening Skin Destiny Study proves that crystal clear, beautiful, ageless, younger looking skin today can have a lasting effect 10, 20, and even 30 years from now with continued use. The future of your skin is in your hands – and it all begins with a simple choice.

Which skin destiny will you choose? The choice is crystal clear.

*Based on a third-party clinical study conducted March to April 2013 amongst 272 Japanese women
**Based on Skin Age measurements. Skin Age refers to the average computer-generated age of females who have the equivalent skin surface measurements (Texture, Firmness, Wrinkle Resilience, Even Skin Tone, and Radiant Skin) obtained by the SK-II Beauty Imaging System. The measurements were collected from over 130 Japanese women aged between 20s and 70s.
***Based on 50 Japanese women out of the 141 loyal users who participated in the study.

    The loyal SK-II users in the study aged in their 50s, 60s, and 70s all boasted a similar Skin Age in their 40s