CHANGE
DESTINY

Change Destiny challenges the belief that destiny is set at birth, and celebrates women who have gone beyond limitations to achieve success and follow their dreams.

CHANGE DESTINY MANIFESTO
CHANGE DESTINY MANIFESTO
EVERY SECOND, WE HAVE THE OPPORTUNITY TO MAKE THE NEXT SECOND GREATER. BECAUSE DESTINY ISN'T A MATTER OF CHANCE, IT'S A MATTER OF CHOICE. SO LET GO OF WHAT OTHERS WANT YOU TO BE. CHANGE, IS IN ALL OF US. THE ONLY PERSON YOU ARE DESTINED TO BECOME, IS THE PERSON YOU DECIDE TO BE.

discover the stories of change

By encouraging women to pursue their dreams and empowering them to overcome personal and societal limitations, SK-II inspires more women to change their destiny.
a cute kitten
cate blanchett conversations
#ChangeDestiny

Global brand ambassador Cate Blanchett brings her personal experiences and Change Destiny story to life.

dare to dream again
Do you remember what it feels like to dream?Alarmingly half the world's female population have given up on their dreams.
a cute kitten
Marriage Market Takeover
Watch our latest campaign, featuring strong and independent women who have chosen to pursue their dreams instead of being pressured into marrying.

change your skin's destiny

Now and for the next 10,20,30 years.