In the Spotlight

REVEALING THE UNSEEN: A NEW WAY TO MEASURE FIRMNESS

SK-II discovers a new way to measure firmness and reverse the signs of skin aging

If you’ve ever looked at your reflection and lamented over how much older you look, you’re not alone. Different lighting conditions can reflect your skin in different ways, revealing imperfections and capturing signs of aging that you might not usually see in normal light.

Inspired by this intriguing concept, SK-II developed a new way to measure firmness in the skin using extreme lighting angles, in order to discover the unseen signs of aging at every angle.

LENGTHWISE-CROSSWISE FIRMNESS

The new measurement tool measures skin firmness by casting a light in the angle that exaggerates the signs of aging. Using a two-dimensional lighting system to highlight and measure the different firmness dimensions individually, SK-II scientists have been able to better capture and determine the hidden signs of aging.

Measuring lengthwise firmness using top-down lighting uniquely captures wrinkles, fine lines and sagging, while measuring crosswise firmness with sideways lighting uniquely captures pores and texture concerns.

WHY IT MATTERS

From a 15-year skin tracking study conducted in Japan, SK-II’s first longitudinal study of its kind, SK-II researchers discovered that the most critical element in skin conditions for youthful-looking skin throughout the 15-year period is lengthwise-crosswise firmness.

Women who had good lengthwise-crosswise firmness in the first year were found to have good skin quality even after 15 years, providing SK-II scientists with a critical goal when developing the new anti-aging product.

AN INNOVATIVE ANTI-AGING COMPLEX

Armed with this finding, SK-II's award-winning team of R&D scientists set out to find ingredients that could give women this newly defined lengthwise-crosswise firmness, and hence developed the new formulations with Radical New Age Complex.

First discovered by SK-II, the Radical New Age Complex is a complex cocktail of natural yeast and soy, selected from various sources of natural origin, that have undergone a special hydrolyzation process. Working in tandem with SK-II's signature ingredient Pitera™ as well as other targeted ingredients, uniquely added to enhance the benefits of the products, the Radical New Age Complex is the key to SK-II's latest anti-aging line, R.N.A. Power.

Studies showed R.N.A. Power improved lengthwise-crosswise skin firmness over time, with improvement in multiple signs of aging – including appearance of visible lines, wrinkles, pores, skin texture, and elasticity. Users experienced a natural glow emitting from the skin, also achieving improved firmness.

LOOKING YOUNGER

With the incredible Radical New Age Complex at its core, SK-II's latest R.N.A. Power anti-aging series helps women achieve firm, resilient, and hydrated glowing look from every corner.

Change destiny, now and for the next 15 years.