Skin Solutions

The Best Skin Care Regimen in Your 30s

Check out SK-II's anti-aging skin care regimen for 30-somethings and give your aging skin some attention now.

From new moms to career mavens (or both), many of us start to notice the first signs of aging in our 30s. These may appear as fine lines, eye wrinkles, or a lack of firmness. Whether you’re pulling late nights at work or with a restless baby, you’re probably also lacking proper sleep. Skin in your 30s can’t recover as fast as it used to, which is totally unfair! In this stage of life, skin reaches a tipping point where its condition changes dramatically, so it’s crucial to build up your anti-aging skin care arsenal now.

Add in an essence. If you haven’t already started using a beauty essence, now is the time! By adding an essence into your routine after cleansing and toning, you can pack your skin with extra hydration and the anti-aging nutrients it needs to get the glow you’ve been missing! SK-II’s Facial Treatment Essence, which is formulated with a healthy dose of the brand’s signature ingredient, Pitera™, delivers vitamins, amino acids, minerals and organic acids to your skin. Plus, it refines texture, increases firmness, evens out skin tone, and enhances overall radiance. It’s no surprise that it has been referred to as “miracle water” by beauty mavens around the world!

Invest in a serum. By now, you have probably found a cleanser and a moisturizer that you can’t live without. But, it’s time to start adding an anti-aging treatment product to your regimen that will target your unique skin concerns. From dark spots to large pores to wrinkles, you need something that can deliver a little extra love to certain areas – and that’s where a facial serum comes in. Apply after your essence to help target skin issues and increase overall resilience to signs of aging.

Mask regularly. When your skin needs a boost, it’s time to help it out. Carve out time once or twice a week to pamper yourself with a hydrating mask. Not only will a facial mask help nourish the skin, but the intense hydration can help prevent wrinkles in the future. Try the SK-II Brightening Source Derm Revival Mask,, which has the added bonus of improving uneven skin tone and dullness.

Remember your eyes. Giving a little extra love to your eye area can go a long way in your 30s. Not only can this help brighten dark circles caused by stress or lack of sleep, but starting the practice of routinely applying an eye cream now can help your anti-aging crusade in the future. The SK-II R.N.A. POWER Eye Cream helps firm up the entire eye area. Simply dot a pearl-size amount under the eye with your ring finger, spreading from inner to outer corner. Gently tap or press (don’t rub) in a circular direction around the eye socket until product is absorbed. The eye cream should be applied around the entire eye socket, but avoid the lid and lash line. Giving some attention to your skin now will pay dividends in the future. Plus, the few extra minutes a week can help you kick back and relax from your hectic life—if only for a moment!