Challenging the belief that destiny is set at birth, and celebrating women who have gone beyond limitations to achieve success.
EVERY SECOND, WE HAVE THE OPPORTUNITY
TO MAKE THE NEXT SECOND GREATER THAN NOW.
BECAUSE DESTINY ISN'T A MATTER OF CHANCE,
IT'S A MATTER OF CHOICE.
SO LET GO OF WHAT OTHERS WANT YOU TO BE.
CHANGE, IS IN ALL OF US.
AND THE ONLY PERSON YOU ARE DESTINED TO BECOME,
IS THE PERSON YOU DECIDE TO BE.
Global brand ambassador Cate Blanchett
brings her personal experiences and
Change Destiny story to life
Watch our latest campaign, featuring
strong and independent women who
have chosen to pursue their dreams
instead of being pressured into marrying.
*Procter & Gamble Co. [Global Dreams Index Survey. 2016]
82% of women who are pursuing their dreams were satisfied with life and strongly identified personal definition of success with “doing what you love.”