#CHANGEDESTINY

Challenging the belief that destiny is set at birth, and celebrating women who have gone beyond limitations to achieve success.

Do you remember what it feels like to dream? Change destiny Alarmingly half the world’s female population have given up on their dreams* #changedestiny
THE CHANGE DESTINY MANIFESTO

EVERY SECOND, WE HAVE THE OPPORTUNITY
TO MAKE THE NEXT SECOND GREATER THAN NOW.

BECAUSE DESTINY ISN'T A MATTER OF CHANCE,
IT'S A MATTER OF CHOICE.

SO LET GO OF WHAT OTHERS WANT YOU TO BE.
CHANGE, IS IN ALL OF US.

AND THE ONLY PERSON YOU ARE DESTINED TO BECOME,
IS THE PERSON YOU DECIDE TO BE.

Discover The Stories of Change
By encouraging women to pursue their dreams and
empowering them to overcome personal and societal limitations,
SK-II hopes to inspire more women to change their destiny.
#CHANGEDESTINY - CONVERSATIONS WITH CATE BLANCHETT

Global brand ambassador Cate Blanchett
brings her personal experiences and
Change Destiny story to life

Watch The Film
#CHANGEDESTINY MARRIAGE MARKET TAKEOVER

Watch our latest campaign, featuring
strong and independent women who
have chosen to pursue their dreams
instead of being pressured into marrying.

Watch The Film
Change your Skin’s Destiny, Now and For the next
10, 20, 30 years
SK-II Facial Treatment Essence

*Procter & Gamble Co. [Global Dreams Index Survey. 2016]

82% of women who are pursuing their dreams were satisfied with life and strongly identified personal definition of success with “doing what you love.”